Digital Marketing
مهر 23, 1402
4 Comments
We are thrilled to declare the worldwide debut of Video Campaigns (VVC), the ultimate solution enabling advertisers to maximize views across all video formats on YouTube. VVC ensures the delivery of top-performing creatives to audiences who are more inclined to engage with their brand. Leveraging the power of videos as a compelling storytelling medium, VVC highlights your brand’s narrative through various formats, including skippable in-stream, in-feed, and Short ads.
With the integration of Google AI, Video Campaigns are now accessible to all advertisers, enabling them to efficiently and effectively target relevant audiences. VVC facilitates the establishment of meaningful connections with viewers at the opportune moment and in the appropriate context, fostering interest and intent. On average, VVC campaigns yield up to 40% more views and achieve a 30% reduction in cost-per-view compared to in-stream skippable CPV campaigns.1
Warner Brothers Korea utilized VVC to boost user engagement, optimize views, and enhance ticket sales for the premiere of their latest film, “Bones and All.” Their experience demonstrated that VVC effectively amplifies viewership and user engagement, generating 33% more views and a 36% decrease in costs compared to using TrueView In-Stream alone.
