Digital Marketing
مهر 23, 1402 4 Comments
Building Strong Brand Communities in the Digital Age is one of the most effective ways to connect to your audience and make a useful and effective. In this article, we try to talk about this topic!
If we want to give a simple and understandable definition for Digital Marketing recording to the University of Maryland “Promotion of Products and Brand through electronic media” ” but if we want to understand this definition, We should find out what is electronic Media. And how we can define and find them in today’s environment?
Firms are always seeking new ways to connect with their audiences and build loyal and good relationships. Building big and loyal Communities is a key component of this strategy. Community is an essential tool for modern-day digital marketing in this digital age and Today’s generation, where unfortunately or hopefully when you go outside mostly they are on their smartphones, not reality!
To stay up-to-date with the latest areas and platforms for reaching your specific audience which you need, it’s important to understand today’s electronic media. This includes search engines like Google, Bing, and Yandex. Social media like Facebook, Instagram, Twitter, and LinkedIn, Platforms like E-commerce platforms like Amazon or eBay, and omni-channels, help firms reach their audiences with Email campaigns, Social Media, and mobile applications.
We can make some examples to understand more easily what these electronic Media are, Search Engines are everywhere. They are powerful online tools that help users find information on the internet by entering keywords or phrases. We can mention Google, Bing, and Yandex as Today’s Most used Search Engines, For instance, Google is a widely used search engine where users can type in Keywords like “Oppenheimer” to recover relevant websites and articles about Oppenheimer, Which is related to today’s news we can say maybe you will see more websites and articles related to Oppenheimer Movie by Cristopher Nolan rather than Mr.J. Robert Oppenheimer American theoretical physicist in you first image!
On the other side, this will happen In Social Media too, even more powerful and impressive! If you search for a post On your Instagram about Oppenheimer In past years you may have more posts related to Mr.J. Robert Oppenheimer American theoretical physicist rather than the Oppenheimer Movie by Cristopher Nolan exactly like the search engines, Today because of the Fans and their community These kind of changes happened and effect the environment easily in a second!
Social Media is another Powerful tool in This electronic Media environment Because this Tool is even more alive and Online! Related to an Article in the Hootsuite Website on January 24, 2023, By Christina Newberry “above 1.386 billion use Instagram daily – but more than 2 billion now use the platform monthly, according to the latest Meta earnings call.” or “People reshare Reels 1 billion times a day through DMs” or even we can mention to “The likelihood that an Instagram user also has an account on another social platform is 99.9%. 83% of Instagram users, for example, are Facebook users, while 56% are also on Twitter and 52% also use TikTok.” This shows us that a wide range of users are on these Social Media and absolutely They can make a change and impression with their voice and their community!
Also, Platforms are an additional Dimension, And some of them with great Advertising and Branding they became Bold In our minds! Do you want to know how? I will tell you, When you think of an online taxi platform, the first names that come to mind are likely Uber or Bolt. Similarly, when considering an e-commerce platform, Amazon or eBay may immediately jump to mind. This is the power of effective advertising, branding, and community building.
In Conclusion, Managing a big and effective community will even sometimes become more effective for your business and your Company, because sometimes the community and Fans can make a more effective Impression on the other users in this electronic Media rather than a simple Advertising Banner!
Thanks for your Reading,
Mahyar Pouyan
