GA4 and GTM are two powerful Google Marketing Platform products that play key roles in the world of data tracking and analysis. While both are essential components of a comprehensive and statistical analysis strategy, they serve different purposes and offer distinct characteristics.
At the beginning, let’s see what is the difference between GA4 and GTM, The first obvious thing is that both products, Google Analytics 4 and Google Tag Manager are products in the analytics ecosystem, but they have different focuses and goals in this ecosystem.
GA4, the latest version of Google Analytics, represents a significant change in the way data is collected and analyzed. (If you remember the universal version of this tool, maybe you will understand this change better). This product introduces a new data model and provides advanced cross-platform tracking capabilities that allow businesses to gain deeper insights into user behavior across devices and platforms; from the simplest statistical information such as demographic information to detailed information such as e-commerce funnel (allowing e_commerce businesses to predict customer actions and optimize their marketing efforts), remarketing, or an specific conversion.
But while GTM is a tag management system that simplifies the process of implementing and managing tracking tags on a website and organizes your tags.
Also, GTM acts as a 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿 not only for GA4 but also for various tags such as tags, Facebook Pixel or Google Ads conversion tracking, allowing marketers and website owners to deploy and update these tags without the need for manual coding or specialized programming knowledge and get the information they need.
So we can say that the relationship between GTM and GA4 is a 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁! and these two products work together synergistically to enhance your analytics capabilities.
In future we will talk in Tiyam Blog about that “does GTM and this collaboration is useful as it seems or not?”
what do you think about GTM? let’s discuss in comments!
thanks for your reading.
References:
https://lebesgue.io/growth/ga4-or-gtm-the-ultimate-guide/
https://support.google.com/tagmanager/answer/6102821?hl=en
https://support.google.com/analytics/answer/12159447?hl=en
